12 Steps To Itunes Success
I recently was having lunch with my dear friend, music attorney extraordinaire Dan Friedman, who was in town to showcase a band he represents who he mentioned was selling 1,000 singles a week on iTunes.
My jaw almost hit the table. 1,000 singles a week on iTunes?
Who is this band? And how are they doing this? And he coughed up the answer (and luckily for me their phone number).
A few days later, I cold called Greg from Making April, who it turns out are an emo/piano rock band (kind of like Ben Folds Five), and we spent an hour and a half on the phone. Greg generously spilled the beans as to how Making April got to where they are today: selling 1,000 CD singles a week on iTunes and signed to a record deal.
How They Did It…
Greg explained that they decided to make a full time business out of their band. Everyday at 9 AM, three of the four members met in what they called “The War Room,” which was a room reserved in one of their homes. They took it seriously, just like a job, and every day they would set simple goals.
“In the beginning we really did not know what we were doing,” Greg recalls. “The daily goal was to make the maximum amount of friends on MySpace, which is 400 a day. Between three of us, that was 133 each.” Here’s how it went from there.
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